Welcome to 30 years of play
The 30 Years of Play campaign aims to celebrate the past, present and future of the UK interactive entertainment industry through a range of content, events and activities.
Coinciding with Ukie’s 30th birthday, the campaign aims to tell the stories behind the influential UK video game industry.
It’ll explain how the sector evolved from its informal roots in the 1980s to become the thriving global industry it is today, identify interesting untold stories and act as a home for industry archive materials to help the industry tell its positive story.
It also seeks to shape the future of the industry by encouraging diverse and representative voices to share their stories and inspire the next generation of creators to shape the next 30 years of play.
Check out our content and events below. And to find out more about our campaign, head to our about section.
Stories, documents and video games that shaped the industry
In this blog, we’re joined by Stefano Petrullo, founder of Renaissance PR, and an award-winning professional with over 15 years of experience in PR.
From Shogun Total War, to Fable and all the way to DJ Hero, we tell the story of the 00s through leading British video games.
First part of AI and Games series into making of Sea of Thieves online now
A deep dive into 30 of the most influential UK video games.
Why did the BBFC deny Manhunt 2 an age rating? We talked to Vincent Schuerer to find out why it happened and how Take 2 successfully fought back in the courts.
We interview Mike Dailly, one of DMA Design's leading lights, to find out about his time working on iconic games like Lemmings and Grand Theft Auto.
Mike Bithell talks to us about the making of Thomas Was Alone and how to pronounce anthropomorphise successfully.
Runescape might be old enough to drink in the UK, but there are no signs that it's set to stop growing up at any point. But how has it kept fresh over all these years? We spoke to Mark Ogilvy and Dave Osborne from Jagex to find out.
We tackle 30 years of indie with the help of Roll7, Futurlab, No More Robots and Weather Factory
How does one game make a billion dollars in a little under five years and no-one knows its made in the UK? We asked Todd Green at King to tell us about Farm Heroes Saga’s unusual story.
In this episode of the 30 Years of Play podcast, we chatted with Phil Duncan and Oli DeVine – the co-creators of Overcooked – and journalist Emily Sowden to find out its recipe for local multiplayer success.
Find out the best ways to listen to the 30 Years of Play podcast here
Football Manager (and Championship Manager before it) might be a video game, but it's influenced the world in a way few games have done so. We explore how in this episode of the podcast.
Dan Gray, UsTwo’s studio head, and video games journalist Alysia Judge join us to discuss Monument Valley’s importance to the UK video games industry
Events produced by the 30 Years of Play team.
The Best Selling Games event will celebrate the top selling games over the past thirty years during London Games Festival
Celebrate Ukie’s 30th birthday by joining us for an evening of glitz and glamour at our gala dinner.
The 30 years of play campaign will recruit a new generation of diverse video games ambassadors at Ukie’s Westminster Games Day this November.