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About The 30 Years Of Play Campaign

The 30 Years of Play campaign aims to celebrate the past, present and future of the UK Interactive Entertainment sector by telling the story of our sector.

Focusing on the 30 years between the foundation of ELSPA and the present day, we’ll talk about how the industry emerged from its informal roots in the 1980s, fought to become an established industry through the 1990s and 2000s and how it has become a globally influential cultural force today.

By telling the untold stories of the people who helped build the industry, unearthing (and providing a home for) the documents and sources that showed how the sector evolved and identifying the games and businesses that defined our industry, 30 Years of Play aims to encourage the next generation of diverse, representative and inspirational creators.

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About Ukie

Ukie, pronounced you-key, (UK Interactive Entertainment) is the only trade body for the UK's games and interactive entertainment industry. We are a not-for-profit and represent businesses of all sizes from small start-ups to large multinational developers, publishers and service companies, working across online, mobile apps, consoles, PC, esports, VR and AR.

Everything we do helps to support, grow and promote our members' businesses and the wider UK games and interactive entertainment industry by making sure we have the right economic, cultural, political and social environment needed for businesses to thrive.

Find out more about Ukie here.